Push Activewear

This project focused on designing a brand identity for a fictional activewear retailer. Looking to other popular brands such as Nike and Under Armour, I was going for a sleek and modern aesthetic with a campaign to motivate customers to PUSH, use the products and be active.

Packaging

One important part of branding for shoes is designing the box they'll reside in. I continued the diagonal motif as a pattern for the box, working in the logo front and center.

Magazine Ad & Catalog

Another aspect of this project was figuring out how to showcase and advertise the product in realistic and appropriate environments. I researched different brands to understand the naming conventions used for different models of shoes.